Effective as of June 28, 2020

We want to give you the best possible cabinetry products and experience. To do this, we undertake many efforts to better understand your interactions with us. Protecting the privacy and security of all information provided by and collected from you is very important to us. This policy explains how and why we gather, store, share and use your personal data, and outlines controls and choices you have regarding your personal data.



We collect information about users through their registration or submission of inquiries related to our products and services, participation in certain digital activities and/or usage of our website and other digital platforms where we have a profile/presence via the use of cookies and other tracking codes. We do not require users to disclose any personal information to visit and navigate our website, but we do collect this information if and when users choose to submit it to us as described below. Below is a summary of how we use and processes users’ personal information, depending on how they digitally interact with us.



When users visit and navigate our website, our web server automatically collects non-personally identifiable demographic information, including their IP addresses, rough geographic location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of users’ service use. We collect, compile and analyze this broad demographic information to aid in our legitimate business interests, such as diagnosing website problems and improving our products, processes, tools, advertising and experiences for our users. We may combine demographic information supplied by a subscriber at registration with our website and/or other digital platform usage data, to provide aggregate profiles about our users. We may share this information with third-parties as described below.



Users may inquire about our products and services by visiting our websites and submitting an inquiry form containing their information. This information is collected and processed, at our users’ request, for the purpose of addressing their questions or comments related to our products and services. In aggregate, we also process that information for legitimate business purposes, such as the examples described above.

After we complete the processing of a request, we will keep record of the submitted information and correspondence in a commercially-reasonable secure manner. Users wanting their information fully deleted should contact us, and we will comply to the fullest extent permitted by law.



When setting up an account on our website, users will be asked to provide personal data, such as their name and email address. This information will be stored and processed by us to fulfill or in furtherance of a contract or prospective contract between a user or the user’s organization and us. Users may deactivate their customer accounts or notify us of their objection to us holding and/or processing the information they provide with respect to their account at any time by contacting us. In either case, we will delete their information, to the fullest extent permitted by law, and deactivate their account.



We may also store and process email addresses and other information provided by our users to distribute informational and/or promotional communications, such as emails, if users opt in to receive such communications. By opting in, users are consenting to our sending the communications and tracking information about their interaction with the communications. If users want to subsequently opt out of receiving these communications, they can unsubscribe from any digital communication within the communication itself or by contacting us; we will subsequently identify the user as opting out and cease communications, with the information stored in a commercially-reasonable secure system. Users wanting their information fully deleted should contact us; we will comply to the fullest extent permitted by law.



Our website may use cookies (text files placed on your computer) and other tracking codes to deliver content specific to users’ interests and to improve our products, advertisements and experience. We encourage users to review their current browser settings to confirm they reflect their preferences with respect to tracking and sharing information on their devices.

Additionally, we may use tracking codes from other services and platforms, such as social media, to deliver content specific to users’ interests and to improve our products, advertisements and experience. We encourage users to review their social media settings to confirm they reflect their preferences with respect to tracking and sharing information on their devices.



We partner with third parties to provide services to our users and to improve our own products, services, advertisements and processes. In performing their duties under these contracts, these third parties may have access to personal information supplied by our users; however, they are required to maintain the confidentiality of this information and are prohibited from using the information for purposes outside the scope of their contract with us. Some of our third party processors include dealers/distribution partners, marketing agencies, analytic providers and software developers. 

You may also choose to interact with us on social media, for example, by following, commenting on or sharing content.  Based on your social media privacy settings, most social media platforms, like Facebook, analyze how you interact with us and combine it with other information to target advertisements.

We will not reveal any personal information that users provide to us to any third party unless necessary to fulfill a contract, a user provides his/her consent or the disclosure is permitted under applicable law. Third parties will not contact our users through the use of our email lists except through advertisements within the emails themselves, or unless users ask to be placed on a list to receive email from our advertisers on subjects of interest.

With respect to third-party websites linked to our website, including social medial platforms, once a user clicks on such third party website, he or she will automatically be connected to that website. We do not control or manage these websites or their collection, processing or use of our users’ personal information. As such, we recommend reviewing the privacy policy and terms of use of those third party websites before users submit their personal information on non-William Penn Cabinetry websites.



We shall not retain personally identifiable information for any purpose or purposes longer than is necessary to fulfill such purpose or purposes.

Notwithstanding the other provisions of this policy, we may retain and process users’ personal information where such retention is necessary for compliance with a legal obligation to which we are subject, or to defend or exercise legal claims. 



Our website complies with the Children’s Online Privacy Protection Act of 1998. We do not knowingly collect contact or personal information from children under 13. If we become aware or are notified that we have personal information belonging to someone under the age of 13, we will promptly delete the information.



Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), we provide the following additional details regarding the categories of personal information about California consumers that we have collected or disclosed within the preceding 12 months.  If you are a Company employee or independent contractor residing in California this section does not apply to you and you will receive a separate Workforce Privacy Notice from the Company.

What We Collect

We may collect the following categories of personal information:

  • Identifiers, such as name, contact information, and online identifiers (e.g., IP addresses);
  • Personal information, as defined in the California customer records law, such as name, address, telephone number, email, passwords and reminder questions/answers, and payment card information;
  • Commercial or financial information, such as transaction or purchase history, and payment methods;
  • Audio, electronic, visual and similar information, such as call recordings from our customer service center or pictures of a finished project;
  • Internet or network activity information, such as browsing history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements;
  • Geolocation data, such as a device location and IP location; and
  • Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

From Whom Do We Collect

We collect this personal information from you and from other categories of sources, which include our subsidiary and/or affiliates (together, “Affiliated Entities”); public databases; and other third parties, when they share their information with us, including trade partners such as home builders, dealers and home centers.  

How We Use What We Collect

We use and disclose this personal information to operate, manage and maintain our business; process payments; to provide our products and services; manage vendor and trade partner engagements; and accomplish other legitimate business and commercial objectives.

To Whom We Disclose

As described above in this Policy, we disclose personal information to our Affiliated Entities; service providers (including internet service providers, data analytics providers and payment processors); business partners (including trade partners such as home builders, dealers and home centers); third-party sponsors of sweepstakes, contests, and similar promotions; third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock; and public or government entities to comply with our legal obligations.

Third-Party Marketing and Selling

We do not provide your information to third parties for their direct marketing purposes.  Neither do we intend to sell your personal information to third parties without providing you notice and an opportunity to opt out.

Right to Request

If you are a California resident, you may have the following rights under the CCPA if you submit a verifiable consumer request:

  • To receive disclosure of the following information covering the 12 months preceding your request:
    • The categories of personal information we collected about you;
    • The sources from which we collected such personal information;
    • The specific pieces of personal information we collected about you;
    • The business or commercial purpose for collecting personal information about you; and
    • The categories of personal information about you that we otherwise shared or disclosed, and the categories of third parties with whom we shared or to whom we disclosed such personal information (if applicable).
  • To request deletion of your personal information by us, subject to the exceptions provided by the CCPA; 
  • To be free of unlawful discrimination on the basis of having exercised your rights under the CCPA; and
  • We will respond to your request consistent with applicable law.

How to Make Requests

If you are a California consumer, you may make a request by contacting us at: (570) 898-0625 or info@williampenncabinetry.com. Please allow 10 days for us to process your request and respond with an acknowledgment of receipt.

How We Verify Your Request

In order to process your request, you must provide us with the following personal information, which will be used solely for the purpose of verifying your identity:

  • Name
  • Residential address to which products/parts were shipped or at which customer service/warranty care was provided

Upon receipt of this information, we will compare the personal information you provide in connection with your request to the consumer information we have in our systems and applications to determine whether or not we have any of your personal information.  If additional information is necessary to verify your identity, we will send a Requesting Additional Information letter to you using the same method of communication you used to submit your request unless you designate a different method of communication.



You may designate someone to submit requests and act on your behalf (an “Authorized Agent”). To do so, you must provide us with written permission to allow your Authorized Agent to act on your behalf. 



Some web browsers or smartphones have the ability to set “Do Not Track” requests to block user activity from being tracked across web pages or devices. Our websites do not recognize “Do Not Track” signals.



We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are aware of any such changes. If we make material changes to the way we treat your personal information, we will take reasonable steps to notify you.



If you have any questions about this privacy statement, the practices of this site or your dealings with William Penn Cabinetry or its affiliated companies, please contact us at (570) 898-0625 or info@williampenncabinetry.com.